One of the big challenges for a small business is coming up with signage that packs a powerful punch without breaking the bank. Luckily, there are several ways to increase the impact your signage has without significantly raising its price. If you're looking for budget ways to get the signage you need for the results you want, our creative signage ideas for small businesses should help.
Use white space
White is a low-cost signage option that makes an enormous impact. As a colour that stands out, a large patch of white draws the eye. It also serves as an excellent backdrop for a simple logo or brand colour. If you're looking for a way to make your signage stand out, a white background is an effective option.
Another advantage of white is that it stands out in dim light, which is perfect for ensuring your audience are still aware of you during overcast weather.
Lose the clutter
To get your message across, it's important not to distract from it with additional visual clutter. The most effective signage is often the simplest. Often, the name of your company, alongside your logo (or even just your logo or brand colours), may be all that's needed to let people know that you're there.
Complementing your other advertising
Most small businesses will already have some form of branding in place, whether that's on business cards, packaging materials or invoices. To give maximum impact, your signage should complement the branding you already have.
Keeping uniformity between the various ways you have of informing customers of your brand helps to raise awareness of who you are. If you use writing on your signage (for example, your company name), ensuring its colour and font match with your other publicity materials helps customers to remember who you are.
Repetition of your brand across a variety of mediums is an effective technique for helping customers identify your products or services. This needn't be an expensive process, but consistency is essential to ensure all your signage and other materials match.
Colour matters
It's worth remembering that colour can improve the recognition of your brand by up to 80%. With this in mind, consider using bold, vibrant colours that demand attention. Sometimes, a single, iconic shape in your brand's dominant colour is all that's needed to advertise your presence. Opting for simple yet dramatic colour contrasts ensures optimal impact.
Placement
It doesn't matter how much you spend on signage; if it's hidden behind a bush or obscured by an awning, your customers aren't going to see it. Amazingly, obscured signage is a frequent occurrence. Taking the time to ensure your signage is positioned in a place where passersby can get a clear, unobstructed view of it costs nothing but can make a big difference to how effective it is.
Contact us
Get in touch with the team at Marchant Signs to discover other ways of ensuring you end up with high-grade, high-impact signage that's also affordable, even with a limited marketing budget.