After the last couple of years, making a strong statement with your signage is more important than ever. As people begin to head back to the mall or seek to finally make the move to the home of their dreams, signage that speaks the language of 2022 will help get your business up and running. Knowing that great signage is one of the best ways to communicate with your customers is only half the battle, though.
Understanding signage trends helps you stand out for all the right reasons
Trends are just that – a leaning towards one preference over another. The key to embracing the current trends is to understand the way they'll develop in the future. If you're choosing a sign for your shop front, for example, you need to work with current trends but also reflect your business and keep an eye on the future.
3 Signage trends to look out for in 2022
1. Pared back colour
Clean, uncluttered design is ideal for things like real estate signage or community-focused businesses. Pared-back colour doesn't mean black and white, though – we're seeing a shift to soft, natural colours in simple palettes. The effect is simple and focused, yet much more friendly than traditional black and white monochrome.
2. Nostalgia forever
All those hours sat watching our favourite shows during lockdown have had their impact. Retro styling has been big news for years, and 2022 seems to see this popularity continue. As well as classics like choosing the '50s style Olivare font for your vintage style café, we're also seeing signs of a '90s revival. Tech and media stores seem especially keen on this, so look out for colour clashes and geo shapes as you stroll down your street and get geared up for a surge in '90s signage.
3. New ways to use brand colours
Brand colours go way beyond business – whether you're a community group, need something for your company transport or just need info signs for around the workplace, using brand colours helps create cohesion. Our biggest prediction for brand colours on signage in 2022 is finding creative ways to use gradient. This eye-catching approach means you can bring in your brand colours to almost any message without compromising readability. It's also a great way to have a subtle brand presence without diluting the impact of your content.
Get in touch
With over 20 years' experience in the signage industry, we've seen trends come and go. Great design never goes out of style, though and choosing a company like Marchant Signs means you can be confident your signage is on-trend, future proof and truly reflects your organisation.
We'll work closely with you to make sure all the info you need is part of your sign. Our professional graphic design team will help create a sign that reflects your business or organisation. We'll use colour, font, and images to create a cohesive message. When it comes to signage trends for 2022, we'll take the latest thing and adapt it to become a great sign for you and your business.